Mahasiswa Sebagai Duta promosi Pariwisata Indonesia di Luar Negeri

Sri Susanty, M.Par

Dosen Akademi Pariwisata Mataram

The article “Student as a Representative of Indonesian Tourism Abroad” is a study, which start from an idea to employ Indonesian students who are studying abroad. Employing those students is an effective solution for problem of tourism promotion especially copes with financial and human resources. Those students have a great potential and opportunity to promote Indonesian tourism abroad.  

To make the activity effectively the students should be equipped with the knowledge while they are arranging their documents and scholarship. They should be equipped with the knowledge of culture, tourist object and tourist attractions in Indonesia; the attitude that should be had as a tourism representative; and ability in mastering and presenting the promotion materials. The materials are about attraction, accessibilities, amenities, and ancillary services.

 The student can promote in every chances. They can promote to civitas academic, roommate or student village, host, the environment where the student socialize or in the tourism event that is conducted by the Indonesian government, or they can promote when they stick together with the other. The possible promotion media that can be used by the students in gathering the potential tourist are direct promotion, mass media and electronic media, giving a souvenir, exhibition/expo, table top, road show, culture stage performance and sale promotion.

Key terms: students, promotion, representative, tourism.

Implikasi Karakteristik Produk Wisata Terhadap Strategi Pemasaran

Sri Susanty, SST.Par

Dosen Akademi Pariwisata Mataram

ABSTRACT

Tourism industry represents the industry owning high complexity because representing some service products covering accessibilities and facilities of the tourist destination and  tourist attraction which must be sold to the tourist. The effort to sell the product is so-called with  tourism marketing. Because product yielded by tourism industry in the form of service hence it owns different characteristics so that they have implication to marketing strategy

            Strategy of tourism marketing product is started by determining the market which is initially heterogen become some homogen groups. Hereafter, determining the market which is targetted. After succeeding, the next step is positioning to  build the product image and the last is implementing the marketing mix which is  representing the combination of some variable utilized to reach the  target

 Some suggestions related to this topic are: doing marketing. It shall be started with the market segmentation. After the transaction finished, it must be required to maintain the relationship. The Relationship represents the aftersale service which aims to  remain the tourist nostalgia in order to make them be revisit the tourist destination. Others, the produser shall be optimally the role of human resources who have high competence, product diversification, competitive prices and intensive promotion

Keywords: tourism products, marketing strategies, tourist destination.

Eksistensi Spa Sebagai Salah satu Produk Pariwisata Alternatif di Pulau Lombok

EKSISTENSI SPA SEBAGAI SALAH SATU PRODUK

PARIWISATA ALTERNATIF DI PULAU LOMBOK

Sri Susanty, M.Par

Dosen Akademi Pariwisata Mataram

ABSTRAK

            Spa merupakan salah satu bentuk pariwisata alternatif yang dampak negatifnya bisa direduksi seminimal mungkin. Spa merangsang kesehatan secara keseluruhan melalui berbagai pelayanan perawatan kulit, tubuh, dan program-program spiritual yang mendorong pembaruan semangat tubuh dan pikiran. Terjadi kecenderungan peningkatan pasar wisatawan spa internasional yang membutuhkan penanganan yang professional. Ini menjadi potensi yang sangat besar bagi hotel yang menyediakan jasa layanan spa mengingat banyaknya manfaat yang ditimbulkannya.

            Alasan diminatinya spa yang selanjutnya menjadi potensi dalam pengembangan spa di Pulau Lombok meliputi: (a) promosi, (b) motivasi, (d) terapis, (d) keragaman produk dan fasilitas pelayanan spa yang dapat dijabarkan. Adapun manfaat spa sebagai salah satu produk pariwisata alternatif yaitu sebagai pelestarian budaya, kesehatan, peluang dan kesempatan kerja, serta untuk keseimbangan.

            Adapun saran yang relevan dengan penemuan di lapangan agar pengelola spa hendaknya melengkapi lagi sarana spa yang dimiliki agar tamu merasa puas. Produk perawatan yang digunakan hendaknya juga menggunakan produk lokal yang berasal dari Pulau Lombok dengan menggali berbagai kebudayaan lokal yang berkaitan dengan perawatan tubuh yang merupakan tradisi nenek moyang masyarakat Suku Sasak. Ini bertujuan agar terdapat diversifiksi produk yang membedakannnya dengan yang tersedia di hotel di Pulau Bali dan Jawa. Selain itu,  promosi tentang keberadaan spa sebagai salah satu produk pariwsata alternatif di Pulau Lombok harus lebih digencarkan lagi sehingga wisatawan lebih mengetahui keberadaan produk spa.

Kata Kunci: spa, pariwisata alternatif